It all started as a student magazine in 1968. Richard Branson was but a lad of 17 back then, urging students and others to share their woes with him. A little over 50 years later, the Virgin brand has expanded into many branches, including Virgin Wines, Virgin Radio International, and Virgin Unite. We are going to focus our attention on Virgin Sport, a venture as fascinating as this bonus.

What Is It?

One day, Richard Branson was cycling along the country of South Africa with Freddie Andrewes when a stroke of inspiration made them create the newest addition to the Virgin family, one that would unite the brand with the idea of sport and fitness.

Since the conception of the idea, the pair worked tirelessly to organize events that brought friends and family together while promoting a healthy lifestyle and their brand. This was not the first time Virgin dabbled in fitness, as Virgin Active and Virgin Pulse have both done their part in making sure people stay healthy an on the right track, so to speak. Virgin also sponsored some pretty interesting fitness events, like marathons and triathlons.

Virgin Sport

Virgin Sport has made it its mission to make people move through fun, whether it is running, dancing, yoga or HIIT training sessions. The events organized by the group take place in Oxford, Hackney, and Westminster. And it is not just the events – a lot of races actually donate their proceeds to charity. Reportedly, 400 charities have used the races to promote their causes so far, and there may be more in the future. Each sporting event is decorated with photos and features the results of each contestant, so that they may relive their glory any time they choose.

The official website of Virgin Sport also offers its visitors a chance to enjoy one of many inspirational stories and tips, including what to do after a workout, or how to write down your thought in the hopes of improving your psychological wellbeing.

Stories

The stories of Virgin Sport have seven categories, including fitness, running, and inspiration. These stories follow the exploits of the organization, as well as what happened in the events one step at a time. You can go as far back as mid-2017 when the first article was posted under the title “10 Reasons to Run the British 10K”. You will be inspired, coached, and informed with the texts that tell you what it takes to look, feel, and be healthy.

About Richard Branson

Sir Richard Charles Nicholas Branson is an entrepreneur and the founder of the group. Branson is worth around $5 billion, according to the Forbes report in 2018. He has been trying out various business ventures since the early 70s and has companies working in industries like entertainment, accommodation, and media. He has also made a name for himself through his activism in politics and humanitarian initiatives.

Is It Legit?

The Virgin brand has been around since the late 60s, so it is very unlikely that they are not who they say they are. The website’s partners, as well as the sponsors of each event, are transparent, and the FAQ is there to address any questions and concerns runners and potential partners might have. If, for whatever reason, this is not enough, people can also reach out through social media. Due to this, and the fact that there are several other organizations within the brand itself, it is safe to say that there is no discernable scam afoot.